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Case study

AI App Past $1M/Month While Staying Profitable

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The Challenge

By January 2025, our AI app client had already scaled past $500K/month in Meta spend.

The big goal they had in mind was $1M/month.

To get there, we both needed to do it without tanking their CAC or wasting budget chasing short-term wins.

That’s where we came in: to rebuild their growth system so that every ad, landing page, and optimization was aligned to one thing: sustainable efficiency.

Our Strategy: LTV:CAC as the Growth Filter

We built our entire roadmap around one metric: LTV:CAC > 1.0.

Every creative we tested, every landing page we launched, every optimization we made — all of it filtered through this ratio.

We aligned what the brand could control (inputs) with what they wanted to achieve (outputs):

Outputs/Goals:

$1M/month
LTV:CAC over 1

Inputs:

100+ Creatives a month
Test 51 LPs on different markets

With this in place, we followed a strict month-by-month structure built on 3 pillars:

Creative: Consistent testing of new angles, formats, and creators.
Landing Pages: High-velocity iteration tied directly to creative concepts.
Media Buying: Simplified structure optimized based on LTV:CAC by country.

Month-by-Month Breakdown

January 2025 — Baseline

Ad Spend: $564K
Trials: 9,350
CAC: $60.3
LTV:CAC: 1.05

This was the last full month before we started working towards the goal.

The main analysis of the LTV:CAC ratio was starting to take place as well:

February 2025 — Resetting the Creative Engine

We launched a fresh wave of ads, including a street interview that hit $76K in ad spend and carried the month. Each angle tested came with a landing page variation to increase congruence.

Ad Spend: $566K
Trials: 11,200
CAC: $50.4
LTV:CAC (US): 1.4
LTV:CAC (UK): 1.1

This was the first time we saw both regions perform above target.

It's important to note that we started to input more ads to replace the current winners that were pushing the ad account.

March 2025 — Creative x LP Alignment

We doubled down on top angles and connected them to better pages. A past video ad that had stalled out previously became our top spender after pairing it with a newly tested LP.

Ad Spend: $742K
Trials: 12,300
CAC: $60.4
LTV:CAC: 1.25

This was the turning point. The system worked. Our ads were predictable, and LP testing gave us even better performance as well.

April 2025 — $1M Month

A skit conversation with one creator (playing both roles) became the new breakout winner, spending $156K in a single month. The script targeted multiple objections, discredited alternatives, and was matched with an LP tailored to that narrative.

Ad Spend: $1.05M
Trials: 16,600
CAC: $62.9
LTV:CAC: 1.14

We hit $1M/month in spend without losing efficiency.

Why It Worked

📌 We paired ad account results with business results to assure profitability.

📌 We kept on building our stealth creative formats that didn’t look like ads, like podcast skits, street interviews, and skit conversations.

📌 We tested a ton of LPs and started optimizing for LTV:CAC across every stage of the funnel.

Results Summary

Scaled from $564K to $1.05M/month in Meta ad spend
Maintained LTV:CAC > 1.0 across both the US and UK
Launched 51 landing pages and 400+ creatives in Q1–Q2
Built a creative testing system that reliably replaced fatigued ads before performance dropped

If you want to scale your brand to $1M/month profitably, book a pre audit call below (it's free):

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